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Nike Tennis - Challenge Court Collection
2020 marks the 30-year anniversary of the Nike Challenge Court, a product collection that pays homage to the looks worn by Andre Agassi during his 1990 season. Nike tasked us to create a FA20 sales tool for the new collection that embodies the same rebellious energy that carried Agassi to no less than 60 career titles and opened tennis to a global audience.
My role(s):
Creative Direction, Copywriter
Agency: The Program
Sr. Producer: Allie Hawes
Art Director: Isis Lopez
Design: Justin Vitakis
Strategist: Camille Lieurance
Photographer: Elijah Austin
Video Editor: Joe Brunett
Director of Photography: Evan Oliver
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