Nike Tennis - Challenge Court Collection

2020 marks the 30-year anniversary of the Nike Challenge Court, a product collection that pays homage to the looks worn by Andre Agassi during his 1990 season. Nike tasked us to create a FA20 sales tool for the new collection that embodies the same rebellious energy that carried Agassi to no less than 60 career titles and opened tennis to a global audience.

My role(s):

Creative Direction, Copywriter

Agency: The Program

Sr. Producer: Allie Hawes

Art Director: Isis Lopez

Design: Justin Vitakis

Strategist: Camille Lieurance

Photographer: Elijah Austin

Video Editor: Joe Brunett

Director of Photography: Evan Oliver